Target customers and places to reach them: —entrepreneurs —tech guys —business owners —corporations (they could give them to their employees. Shirts could be branded with their company name) —airports —in-flight magazines —INC magazine —Fast Company —Entrepreneur magazine. Entrepreneur.com (good info at this site) —business trade shows —pr ( —craigslist —chamber of commerces —sell line to Life Is Good —after 2 years of decent sales, pitch show on Shark Tank (using contact) —social media —contests —society for human resource professionals annual trade show (SHRM) —sell to clothing retailers —sell to Franklin Covey —sell motivational tees for company staffers to wear (sub sandwich chains, and other franchises) —grow company on fan at a time, like a band does
Short video about a t-shirt company in Wales: http://www.brandanddeliver.co.uk/studies/howiesshirts
7 short t-shirt cases: http://www.stoicpromos.co.za/forum/topic/case-study-promotional-clothing
Truffle Shuffle (vintage t-shirt) and how they got off the ground: http://www.inspiresme.co.uk/business-technology/finance/case-study--ecommerce-helps-truffle-shuffle-take-o/
Target customers and places to reach them:
ReplyDelete—entrepreneurs
—tech guys
—business owners
—corporations (they could give them to their employees. Shirts could be branded with their company name)
—airports
—in-flight magazines
—INC magazine
—Fast Company
—Entrepreneur magazine. Entrepreneur.com (good info at this site)
—business trade shows
—pr (
—craigslist
—chamber of commerces
—sell line to Life Is Good
—after 2 years of decent sales, pitch show on Shark Tank (using contact)
—social media
—contests
—society for human resource professionals annual trade show (SHRM)
—sell to clothing retailers
—sell to Franklin Covey
—sell motivational tees for company staffers to wear (sub sandwich chains, and other franchises)
—grow company on fan at a time, like a band does
Some decent t-shirt case studies:
ReplyDeleteThreadless: http://hbr.org/product/threadless-the-business-of-community/an/608707-MMC-ENG
LifeIsGood: http://www.lifeisgood.com/about/
https://www.deluxe.com/marketstart/case-studies/email-marketing.jsp
Short video about a t-shirt company in Wales: http://www.brandanddeliver.co.uk/studies/howiesshirts
7 short t-shirt cases: http://www.stoicpromos.co.za/forum/topic/case-study-promotional-clothing
Truffle Shuffle (vintage t-shirt) and how they got off the ground: http://www.inspiresme.co.uk/business-technology/finance/case-study--ecommerce-helps-truffle-shuffle-take-o/
Brand names for consideration:
ReplyDeleteTGIM
Work Is Good
WorkThreads
DeleteShirtWorks
DeleteZ-Shirts
ReplyDelete8 Days-a-Week
3 Piece Shirt
Dress Code
Shirtless
Skins and Shirts
Casual Monday
Should we do mugs and other items, we may want to avoid "shirt/tees" in name. Just a thought.
ReplyDeleteWorking Stiffs
ReplyDeleteWorkhorse
Work-Work Balance
Bootstrapping
Guts
Salt Mine
Grindstone
In The Works
Nerve
Busy Bee Line
Flying Colors
Triumph
A brand/site to keep in mind. http://www.successories.com/